SA’s heritage & culture take centre stage at Indaba 2013
The 2013 Tourism Indaba was held in Durban from 11 to 14 May 2013. The top 20 heritage tourism products in South Africa were invited to exhibit at the Heritage & Culture Pavilion. Iziko was one of these fortunate exhibitors, and was one of the three Cape-based products at the Pavilion, along with Robben Island Museum and Andulela Tours.
For months, the industry had been abuzz with news that things were changing. As the CEO of SA Tourism, Thulani Nzimasaid, “our people are at the centre of our marketing strategy”. South Africa’s premier destination marketing agency believes that our heritage and culture is our unique selling proposition as a nation. The Heritage & Culture Pavilion at Indaba 2013 was a bold and visual testament of the strategy. Tourism contributes R25bn to the Western Cape economy and contributes 10% to the provincial GDP.
All the products were invited to present at a special buyers workshop hosted by SA Tourism and the National Department of Tourism at Indaba. The message that was sent to them was that South Africa is an exciting destination for heritage and culture enthusiasts – a country that is constantly evolving and influenced by its African geo-location while being a proud player in the global village. The vision of the country is to be one of the top 20 tourist destinations in the world in 2020. This will be an amazing feat, but we are already buoyed by the latest tourism stats that indicate that we beat the downward trend experienced by other global destinations.